Welcome to the start of your journey where imagination flourishes, ideas form and decisions are made. We aim to inspire and delight. Choose the right floorcovering and everything else falls into place.

 

EXPERIENCE CRUCIAL TRADING
About Us

Delivering the very best in quality, natural material floorcoverings for nearly 30 years. We’re known for innovating with bold, unabashed use of colour and creative textures and weaves. Discover why our sustainable carpets and bespoke rugs make us worthy of our leading reputation.

VERSATILE DURABILITY

STRENGTH AND RESILIENCE

Sisal

Aztec

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Bali

Fibre 67% SISAL, 33% COIR – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Big Boucle Accents

Fibre 100% SISAL – Widths 4M & 5M – Backing LATEX
 
Suitability HEAVY DOMESTIC
 

Big Boucle Classics

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Request details on the Crucial Trading ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

City

Fibre 100% SISAL – Widths 5M – Backing LATEX
 
 
Suitability HEAVY DOMESTIC
 
 

Divine

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Grand Herringbone

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Harmony Boucle

Fibre 100% SISAL – Widths 5M – Backing LATEX

Suitability HEAVY DOMESTIC

Request details on the Crucial Trading ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

Harmony Herringbone

Fibre 100% SISAL – Widths 5M – Backing LATEX

Suitability HEAVY DOMESTIC

Harry

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Herringbone

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Malawi

Fibre 100% SISAL – Widths 4M & 5M – Backing LATEX

Suitability HEAVY DOMESTIC

Request details on the Crucial Trading ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

Oriental

Fibre 100% SISAL – Widths 4M & 5M – Backing LATEX

Suitability HEAVY DOMESTIC

Panama New Champagne

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Sahara

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Small  Boucle Accents 

Fibre 100% SISAL – Widths 4M & 5M – Backing LATEX

Suitability HEAVY DOMESTIC

Request details on the Crucial Trading ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

Small Boucle C

Fibre 100% SISAL – Widths 4M – Backing LATEX

Suitability HEAVY DOMESTIC

Small Boucle Classics

Fibre 100% SISAL – Widths 4M & 5M – Backing LATEX

Suitability HEAVY DOMESTIC

Small Boucle L

Fibre 100% SISAL – Widths 5M – Backing LATEX

Suitability HEAVY DOMESTIC

Request details on the Crucial Trading ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

THE BLEND

Sisool

Sisool Masai

Fibre 60% SISAL, 40% WOOL – Widths 4M – Moth Proofed YES – Backing LATEX

Suitability HEAVY DOMESTIC

Sisool Plaid

Fibre 80% SISAL, 20% WOOL – Widths 4M – Moth Proofed YES – Backing LATEX

Suitability HEAVY DOMESTIC

Sisool Rock

Fibre 75% SISAL 25% WOOL – Widths 4M – Moth Proofed MOTH RESISTANT – Backing LATEX

Suitability HEAVY DOMESTIC

Request details on the Crucial Trading ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

Sisool Tric

Fibre 60% SISAL, 40% WOOL – Widths 4M – Moth Proofed YES – Backing JUTE

Suitability HEAVY DOMESTIC

Sisool Twine

Fibre 70% WOOL, 20% SISAL, 10% JUTE – Widths 4M – Moth Proofed YES – Backing JUTE BACKING

Suitability HEAVY DOMESTIC

Request details on the Crucial Trading ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.