Roger Oates

For over two decades, Roger Oates Design has built its reputation on creativity, craftsmanship and continual reinvention. By merging its classic nineteenth-century flatweave skills with today’s innovative British weaving techniques, the company has transformed the concept of the traditional carpet into something new, refined and modern.

Venetian flatweave rugs are woven by hand with pure wool, crafted by artisans who combine technical precision with creative flair. The outcome is a product that embodies a perfect balance of historical craftsmanship and present-day sophistication.

This is a genuine meeting point between tradition and modernity.

Distinctive colour combinations and a refined practicality set Roger Oates and its creations apart. What once began as a reinterpretation of a time-honoured craft has become an international benchmark for flatweave designs that now adorn homes throughout the world.

Design Principles

At the core of Roger Oates Design lies a belief that stunning design work must also serve a purpose. Every piece is developed with a full appreciation for heritage and a respect for traditional skills, but infused with experimentation in texture, pattern and tone.

This ensures a fresh, modern appeal.

The brand remains devoted to using the finest natural materials and proudly produces everything in the United Kingdom. This dedication to local craftsmanship ensures consistent quality and a distinctive British character in every rug and runner produced.

Authentic Craftsmanship

All runners are created on customised Hattersley looms, all of which are adapted for Roger Oates’ needs. The company’s own 100% wool yarn is spun and dyed in Yorkshire, and it forms the foundation for every weave. True craftspeople oversee each stage from yarn preparation to hand-finishing, preserving the integrity and quality of the product.

By keeping traditional methods alive, the brand maintains its direct connection to people, to tools and to time-honoured processes.

Evolving with Innovation

Roger Oates’ first designs were handwoven before the introduction of the adapted Hattersley looms capable of handling the denser, heavier wools used for flooring. This innovation retained distinctive hand-made appearances and a characteristic selvedge while enabling full precision and consistency. The brand’s bold use of stripes has soon gained recognition, redefining flatweave flooring for a new era.

Today, that same spirit of exploration continues. While the company often revisits its historic archives, it still remains focused on progression and fuses heritage inspiration with contemporary vision to create floor coverings that feel timeless yet distinctly modern.