Gooch Oriental

Drawing on more than six decades of expertise, Gooch Luxury Rugs has established itself as the respected choice in the UK for refined and high-end rugs, all defined by quality, integrity and enduring style. The brand was officially established in 2003 but its foundations lie in a longstanding family tradition within the global rug industry. 

This heritage underpins a core passion for sourcing – and supplying – exquisite, hand-finished rugs crafted from premium materials that have been gathered from renowned weaving regions around the world. 

Each piece reflects a dedication to authentic craftsmanship and the company’s designs are produced to withstand the tests of time.

A thoughtfully assembled collection spans classic oriental rugs and contemporary statement pieces, as well as detailed Turkish rugs. A rug is typically chosen for its artistry, cultural significance and construction, offering the customer options that range from striking and expressive styles to a more subtle and sophisticated product.

Gooch collaborates directly with artisans and suppliers worldwide by maintaining close relationships and conducting regular site visits to ensure responsible sourcing and fair working practices throughout the production process. Rugs undergo careful inspection to meet the key standards for durability, sustainability and design excellence.

At Gooch Luxury Rugs, services extend far beyond the product. 

The company prides itself on delivering a tailored, fully attentive experience, from professional advice to help you find the ideal rug to aftercare support and delivery. Our team is committed to making the entire process effortless, and more enjoyable for the customer.

Whether refreshing a living space, enhancing a bedroom or selecting an heirloom-worthy piece, luxury rugs offer distinctive options to elevate all interiors. Discover the Gooch difference with rugs made for a set purpose and designed to be treasured for generations.

Gooch Luxury Rug overview page