Creating innovative solutions for a lasting future
At Bjelin, we’re all about creating innovative floors that make your home or workspace more beautiful, practical and long-lasting. With a focus on sustainability and cutting-edge technology, our floors strike the perfect balance between durability and style.
As part of the Pervanovo Invest AB Group, we work closely with our sister company Välinge Innovation AB – creators of the click floor – blending world-class innovation with craftsmanship. From our factories in Sweden and Croatia, we craft both timeless wooden floors and innovative flooring made from ground-breaking new materials. Using FSC-certified wood and generations of expertise with Slavonic oak, we ensure quality in every product.
With a legacy of pioneering flooring solutions, Bjelin continues to push the boundaries of design and function, driven by our passion for innovation and respect for people and the environment.
Mission
To produce and sell high-quality flooring, furniture and wood materials featuring groundbreaking technologies – always with a focus on sustainability.
Vision
To be pioneers, forever challenging conventional ideas and creating global impact with ground-breaking innovations within the flooring and furniture industry.
Purpose
We shape our industry with innovative technologies and products that last for generations.
Brochure
Woodura®
This is not your average floor
Innovation has always been at the heart of Bjelin. Inspired by Scandinavian design and decades of invention at our sister company, Välinge Innovation – the pioneers of the floor locking system – we’ve transformed the way real wood floors are made and experienced. Our floors are designed to be beautiful, durable and easy to live with. They’re crafted from responsibly sourced FSC®- certified timber and built to keep up with modern life. Every plank blends the natural charm of wood with thoughtful engineering, bringing a stylish, welcoming feel to your home. In this brochure, you’ll discover our latest colours, wood gradings and aesthetic expressions. Each floor reflects our passion for design, sustainability and quality – redefining the future of real wood flooring, the Scandinavian way.
Why choose Woodura® flooring?
Woodura flooring is 100% real wood, strengthened with patented Woodura® technology to better
handle everyday life. The surface is more impactand water-resistant than traditional wood floors,
making it suitable even for hallways and kitchens, so your floor can flow seamlessly through your home. We follow a whole log philosophy: waste nothing. With Woodura® technology, we can produce up to ten times more flooring from every log than traditional wood floors –preserving the natural
beauty of real wood while helping more trees remain in the forest.
A design you’ll love..
Your floor is more than a surface – it’s part of your home’s personality. Every choice, from plank size and colour to grain and finish, shapes a look that’s truly yours. At Bjelin, we combine Scandinavian design with smart engineering to create floors that look beautiful and fit the way you live. Here’s how to choose a floor that reflects your style and suits your home.
LIGHT serenity
White and light-toned wood floors make a room feel brighter, more spacious and welcoming. By reflecting daylight, they create a clean, versatile foundation that works seamlessly in everyday life.
Inspired by the clarity and calm of Scandinavian design, our light-toned floors bring balance and elegance from minimalist interiors to more expressive contemporary spaces.
Powder white
Misty white
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NATURAL tones
Natural wood tones let the material speak for itself. The grain, warmth and subtle variations add
depth and individuality to every plank. These floors bring a sense of balance and refinement to both
modern and classic interiors, creating spaces that feel considered, timeless and naturally welcoming.
A lasting choice that remains relevant as interiors and personal style evolve.
Natural
Honey
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GREY shades
Grey floors introduce a refined, modern neutrality that adapts easily across interior styles. Inspired
by Scandinavian landscapes and shifting light, these tones add calm depth and balance to a
room. The result is a confident design foundation that supports everyday living while maintaining a
quietly elegant expression. Grey wood floors pair beautifully with natural timber, stone elements,
soft textiles and both light and dark furnishings.
Earth Grey
Mineral Grey
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Darker BROWNS
Darker wood floors are synonymous with style and sophistication. They bring depth, warmth and
character to a space, creating a strong design presence and personality. Pair with white walls
for contrast, or colour and texture for a more expressive look. Our dark wood floors are inspired
by the richness of Nordic forests and make a bold yet timeless choice for contemporary homes.
Terra Brown
Shadow Brown
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