Why choose Gooch for Luxury Rugs?
With over 60 years of experience, Gooch Luxury Rugs is a leading name in the UK for luxury rugs that combine exceptional quality, ethical sourcing, and timeless design.
Founded in 2003, but built on a family legacy that spans decades, Gooch Luxury Rugs prides itself on offering beautiful, hand-crafted rugs made from the finest materials sourced from across the globe. Every rug in our collection is a reflection of our commitment to superior craftsmanship, authenticity, and long-lasting style.
Our curated range includes traditional oriental rugs, modern luxury rugs, and intricately woven Turkish rugs – each piece carefully selected for its unique design, heritage, and quality. Whether you’re looking for bold cultural expression or understated elegance, we offer something to suit every space and aesthetic.
We work closely with skilled global artisans and regularly visit our suppliers to ensure ethical and fair working conditions at every stage of a rug’s journey. Every piece is meticulously inspected to ensure it meets our highest standards for quality, sustainability, and design integrity.
At Gooch Luxury, we offer more than just exceptional rugs – we provide a personalised, seamless customer experience. From expert guidance in choosing the perfect rug for your home, to detailed care instructions and thoughtful delivery, our team is here to support you every step of the way.
Whether you’re looking to transform your living room, add warmth to a bedroom, or invest in a timeless centrepiece, our collection of luxury rugs offers something truly special.
Experience the difference with Gooch – crafted with care, loved for generations.
Collections
Amiri
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Machine Loomed – Produced on large power looms which are electrically automated by computers. Production of these rugs are usually a lot quicker and made from various fibres, both natural and synthetic.
Country of Origin – Turkey
Pile Height – 0.7cm / 7mm
Rug Composition – 67% Wool, 33% Viscose
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – 1.80m X 1.20m – 8KG, 2.35m X 1.65m – 12KG, 2.90m X 2.00m – 18KG
Anatolia
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Machine Loomed – Produced on large power looms which are electrically automated by computers. Production of these rugs are usually a lot quicker and made from various fibres, both natural and synthetic.
Country of Origin – Turkey
Pile Height – 0.6cm / 6mm
Rug Composition – 100% Polyester
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – 1.80m X 1.20m – 5KG, 2.30m X 1.60m – 8KG, 2.90m X 2.00m – 12KG, 3.40m X 2.40m – 18KG, 2.40m X 0.80m – 5KG
To find your nearest Beautiful flooring retailer click here.
Colore
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Machine Loomed – Produced on large power looms which are electrically automated by computers. Production of these rugs are usually a lot quicker and made from various fibres, both natural and synthetic.
Country of Origin – Turkey
Pile Height – 0.5cm / 5mm
Rug Composition – 50% Polyester, 50% Viscose
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – 1.80m X 1.20m – 5KG, 2.30m X 1.60m – 8KG, 2.90m X 2.00m – 12KG
Dorado
Product Specifications
Backing Material – This product contains latex. Not suitable for underfloor heating. Latex is an adhesive material that is applied during the manufacturing process of carpets and rugs. It has several purposes, such as anchoring the pile tufts into the backing materials in woven carpets and fixing the secondary backing to the primary backing in tufted carpets.
Construction – Hand Tufted – Hand-tufted rugs are made by punching strands of wool into a canvas stretched on a frame with a manually operated tool. When the rug features a pattern, the design is created on wax paper to set a trace. Expert artisans tuft over the pattern, paying close attention to where the patterns are to be placed, and then paints the underside of the rug with latex glue and covers it with a backing canvas. On completion, the rug’s loops may be left visible, shaved down, or delicately carved to create a definition in the pattern.
Country of Origin – India
Pile Height – 0.4cm / 4mm
Rug Composition – 100% Wool
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – No, this rug is not suitable for underfloor heating.
Weight – 1.8 x 1.2m – 8kg 2.30 x 1.60m – 15kg 3.00 x 2.00m – 20kg
Heritage
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Machine Loomed – Produced on large power looms which are electrically automated by computers. Production of these rugs are usually a lot quicker and made from various fibres, both natural and synthetic.
Country of Origin – Turkey
Pile Height – 0.5cm / 5mm
Rug Composition – 75% Polyester, 25% Acrylic
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – 2.40m X 0.80m – 6KG
To find your nearest Beautiful flooring retailer click here.
Kelim
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Hand Woven – These are also known as flatweaves. A flatweave has no pile and is only a display of the interlocking, and creative methods can be used to give a patterned look to the rug. This is either done by using different sizes of threads, changing the colors of threads or using unique styles of interlocking.
Country of Origin – Crafted in Afghanistan, before being transported to Pakistan for washing and finishing. These are then shipped from Pakistan to the UK.
Pile Height – 0.3cm / 3mm
Rug Composition – 100% Wool
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – Due to the unique nature of this product, we are unable to provide an exact weight for the rug. If you would like a rough weight estimate, please don’t hesitate to contact our office on 01908 569200 – we’ll be happy to assist.
Malaki
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Machine Loomed – Produced on large power looms which are electrically automated by computers. Production of these rugs are usually a lot quicker and made from various fibres, both natural and synthetic.
Country of Origin – Turkey
Pile Height – 0.7cm / 7mm
Rug Composition – 76% Wool, 24% Viscose
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – 1.80m X 1.20m – 8KG, 2.35m X 1.65m – 12KG, 2.90m X 2.00m – 18KG
Sahara
Product Specifications
Backing Material – This product contains latex. Not suitable for underfloor heating. Latex is an adhesive material that is applied during the manufacturing process of carpets and rugs. It has several purposes, such as anchoring the pile tufts into the backing materials in woven carpets and fixing the secondary backing to the primary backing in tufted carpets.
Construction – Hand Loomed – The appearance and touch of handloom rugs are indeed unique and best suited to decorate any interior. Made using two sets of intersecting threads, a warp is kept taut on the loom and the weft which is thrown through the warp threads, usually with a shuttle. After weaving is complete, a backing is attached to the rug using synthetic latex material which gives strength to the handloom carpet and prevents unravelling.
Country of Origin – India
Pile Height – 0.4cm / 4mm
Rug Composition – 100% Wool
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – No, this rug is not suitable for underfloor heating.
To find your nearest Beautiful flooring retailer click here.
Savannah
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Hand Loomed – The appearance and touch of handloom rugs are indeed unique and best suited to decorate any interior. Made using two sets of intersecting threads, a warp is kept taut on the loom and the weft which is thrown through the warp threads, usually with a shuttle. After weaving is complete, a backing is attached to the rug using synthetic latex material which gives strength to the handloom carpet and prevents unravelling.
Country of Origin – India
Pile Height – 1.5cm / 15mm
Rug Composition – 100% Wool
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – 0.90m x 0.60m – 4KG, 1.50m X 0.90m – 8KG, 1.80m X 1.20m – 10KG, 2.30m X 1.60m – 16KG, 3.00m X 2.00m – 24KG, 1.80m X 0.60m – 7KG
Spice
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Hand Loomed – The appearance and touch of handloom rugs are indeed unique and best suited to decorate any interior. Made using two sets of intersecting threads, a warp is kept taut on the loom and the weft which is thrown through the warp threads, usually with a shuttle. After weaving is complete, a backing is attached to the rug using synthetic latex material which gives strength to the handloom carpet and prevents unravelling.
Country of Origin – India
Pile Height – 1cm / 10mm
Rug Composition – 100% Wool
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – 1.50m X 0.90m – 5KG, 1.80m X 1.20m – 8KG, 2.30m X 1.60m – 12KG, 3.00m X 2.00m – 18KG, 2.40m X 0.70m – 7KG
To find your nearest Beautiful flooring retailer click here.
Toros
Product Specifications
Backing Material – This product has a textile backing and does not contain any latex.
Construction – Machine Loomed – Produced on large power looms which are electrically automated by computers. Production of these rugs are usually a lot quicker and made from various fibres, both natural and synthetic.
Country of Origin – Turkey
Pile Height – 0.8 cm / 8mm
Rug Composition – 57% Viscose, 43% Acrylic
Rug Foundation – Cotton
Tolerance Level – Standard rug tolerance for repeatable rugs allows for a variation of up to 5% in length and 3% in width, ensuring slight differences due to manufacturing processes.
For more information, please click here
Underfloor Heating – Yes, this rug is suitable for underfloor heating.
Weight – 2.40m X 0.80m – 7KG – Runners only available in some medallion designs.
To find your nearest Beautiful flooring retailer click here.
