4 Step Buying Guide
1 / Search Carpets, Rugs and Other Flooring
2 / Enter Your Postcode to Find a Retailer
3 / Buy Your Flooring Online
4 / Delivery and Installation
Use the carpet, rug and other flooring links to view our products. Alternatively use the key word search facility.
Enter your postcode when prompted to access the BEAUTIFUL FLOORING retailer allocated to handle your enquiries and purchases.
Safe and secure on-line purchases direct from your BEAUTIFUL FLOORING retailer are administered by Barclaycard Business.
Your BEAUTIFUL FLOORING retailer will deliver your purchase free by appointment. A full measuring service is available from all our retailers.
Designer   Create Your Own   Traditional   Crucial Trading Rug Builder   Modern
Runners   Textures   Naturals   Shaggy   Rug Underlay
Introduction   Posh   Floor to Heaven   Longbarn   Enomis
Create Your Own   Parador   Mexx   Rug Star   Ligne Pure
About Us
   POSH* Fashionation®
www.posh.be

POSH is the acronym for Port Out, Starboard Home

Supposedly, this acronym was printed on the first-class tickets issued by the Peninsular and Oriental Steam Navigation Company, going from England to India in the early years of the 20th Century.

The Port side on the trip out would have the coolest cabins, out of the sun. The same would be true of the Starboard cabins on the return trip. These cabins were well furnished and luxuriously decorated with the richest of fabrics and carpets.

From this origin sprang the usage of the term ‘POSH’, meaning swank, elegant or fashionable.


With many years of experience in fashion apparel, as well as in rugs, POSH* seeks to offer its customers a wide range of unique handmade rugs and corresponding eclectic home textiles and accessories from all over the world.

Virginie Blanckaert was born in to the Belgian textile business with a natural inclination for fashion. During the early part of her career, Virginie learned the commercial part of the business as a general manager for the Belgian division of a major Spanish clothing company. The concept of offering its customers high-end looks at affordable prices was to be the basis of her own company’s philosophy.

Later, as a rug developer with a large Belgian rug manufacturer, Virginie discovered her passion for product development, and is now travelling the world in search of suppliers who can translate Virginies’ ideas faithfully, whilst providing the right quality and service.

“Creating an entire product range and developing it from a yarn and colour concept to a full rug line, exactly how i want it to be.............. is pure passion!” POSH* by Virginie Blanckaert