Axminster Carpets – Our Story
Thomas Whitty began making Axminster method carpets in 1755. These original Axminster Carpets™ could be found in Chatsworth House and Brighton Pavilion as well as being bought by King George III and Queen Charlotte, who visited the factory.
182 years later a carpet manufacturer called Harry Dutfield was on a train where he met a vicar from the West Country who told him that carpets had not been made in Axminster for a while due to a disastrous fire that had destroyed the factory. The germ of an idea was born and in 1937 the decision was taken to re-launch carpet manufacturing in the town of Axminster.
This was the renaissance of ‘Axminsters from Axminster’. Axminster Carpets™ continues the proud tradition of making the finest carpets in the world. Carpets from Axminster can be found in royal residences, in some of the finest hotels in the world, in train carriages, on the aircraft of major global airlines and in thousands of discerning homes up and down the country.
To celebrate 250 years of carpet weaving in Axminster a commemorative rug was produced. Re-enacting history the carpet was paraded by the weavers of Axminster Carpets through the town to the Minster Church where it was blessed by the Bishop of Exeter and then presented to the Earl of Devon, who was representing the Queen. It is now in Clarence House, the home of HRH the Prince of Wales.
Today Axminster Carpets™ is still weaving beautiful designed carpets in the Devon town of Axminster for the royal household, stately homes, luxury hotels and homes around the world.
Axminster Carpets: Beautiful, British, Design.

Ranges

Jacob Twist & Jacob Tweed


The wool of a Jacob Sheep produces a yarn with a very distinctive texture which, when twisted together, gives this carpet its noticeable firm feel underfoot and is incredibly durable. Select from this beautiful modern colour range to make your room effortlessly stylish and calm.

Made from: 80% Jacob sheep wool with its natural grey tones, 10% polyester and 10% nylon.

Construction – Tufted
Pile content – 80% Wool 10% Nylon 10% Polyester

Suitability – Extra Heavy Domestic

Widths – 5m (16’4″) – 4m (13’1″)
Tog Rating: – 0.53

Price guide – Cost per sq. metre £52 (Check local stockist for prices)

Moorland Heathers Twist & Tweed


A beautiful collection of heathered berbers made from 100% pure new wool. These traditional twist carpets have a great resistance to shading.

Made from: 100% Pure new wool this classic twist carpet is soft and warm underfoot.

Construction – Tufted
Pile content – 100% Pure New Wool

Suitability – Heavy Domestic

Widths – 5m (16’4″) – 4m (13’1″)
Tog Rating: – 0.67

Price guide – Cost per sq. metre £48 (Check local stockist for prices)

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Devonia Twist


Choose from an extensive range of rich solid colours from creams, greys, yellows, pinks, greens & blues and many more in this high wool mix carpet collection.

Carpet type: 50oz Tufted carpet.

Made from: 80% wool, 20% nylon 2 ply yarns. This carpet is exceptionally durable and will be as beautiful as the day you buy it, for years to come.

Construction – Tufted
Pile content – 80% Wool 20% Nylon

Suitability – Commercial/Extra Heavy Domestic

Widths – 5m (16’4″) – 4m (13’1″)
Tog Rating: – 1.02

Price guide

Cost per sq. metre £43 (Check local stockist for prices)

Simply Natural

Made with our unique cabled yarn and inspired by the textures of hand-woven carpets of more simple times, this stunning style will bring a dash of rural charm to your room, while the beautifully soft wool will add a touch of luxury. Available in a gentle palette of pure whites, soft greys and natural grasses.

Carpet Type: Tufted texture made from low and high loops of yarn in a non-linear pattern.

Made from: 100% Pure New Zealand Wool made into our exclusive 6ply cable-tec® yarn.

Construction – Tufted
Pile content – 100% Pure new wool cable-tec 6 ply yarn

Suitability – Extra Heavy Domestic

Widths – 5m (16’4″) – 4m (13’1″)
Tog Rating: – 0.98

Price guide

Cost per sq. metre £59 (Check local stockist for prices)

Grosgrain
Made with our unique cabled yarn and inspired by the textures of hand-woven carpets of more simple times, this stunning style will bring a dash of rural charm to your room, while the beautifully soft wool will add a touch of luxury. Available in a gentle palette of pure whites, soft greys and natural grasses.

Ribgrass – stipple
This exceptional texture is created by weaving our exclusive cable-tec® wool yarn in a single coloured high loop and dual coloured low loop to create this amazing dappled effect called stippling. Made from wool this carpet is astoundingly soft to the touch. Colours include natural grasses combined with flecks of deep colour to give an eye-catching effect, or a gentle grey palette with a contrasting white fleck.

Ribgrass – single colour
A linear texture is cleverly created in this carpet by alternately weaving single coloured low loops and high loops in our exclusive caballed yarn, cable-tec®. Made from the best wools, this carpet is both warm and incredibly soft to the touch. Available in a gentle palette of pure whites, soft greys and natural dried grasses.

Request details on Axminster Carpets ranges
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Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

Hazy Days


A beautiful collection of 30 pure wool carpets in soft greys and dove pinks. These stylish carpets are perfect for combining with accent colours to make sophisticated and personal interiors.

Construction – Woven Axminster
Pile content – 100% Wool

Suitability – Commercial/Extra Heavy Domestic

Widths – 3.66m (12′)

Tog Rating: – 1.35

Price guide

Cost per sq. metre £86 (Check local stockist for prices)

Myth & Moor


A stylish collection of plaids and tartans. Inspired by some of our favourite walks, this collection reveals the beauty of the landscape with powdery blue skies, rich warm heathers and ground shades of granite and quartz to deliver an endlessly versatile range of carpets.

Carpet type: A Woven 8-pitch Axminster.

Made from: 80% Pure new wool and 20% nylon in our unique blend and woven through very fine backing to bring out the glorious detail in the pattern.
Roomset photography courtesy of Clement Browne Shutters.

Construction – Woven Axminster
Pile content – 80% Wool 20% Nylon

Suitability – Commercial/Extra Heavy Domestic

Widths – 3.66m (12′)

Tog Rating: – 1.35

Price guide

Cost per sq. metre £80 (Check local stockist for prices)

Request details on Axminster Carpets ranges
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Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

Dartmoor

This carpet is woven in our Dartmoor Axminster Weave.

Made from: The finest 100% Pure new wool. The chunky yarn of this carpet will make you want to wriggle your toes into it, giving a very cosy feeling to your room.

Construction – Woven Axminster
Pile content – 100% Pure New Wool

Suitability – Heavy Domestic

Widths – 4.57m (15′) – 3.66m (12′) – 0.91m (3′)

Tog Rating: – 1.25

Price guide

Cost per sq. metre £86 (Check local stockist for prices)

Dartmoor Plains

Made from: The finest 100% Pure new wool. The chunky yarn of this carpet will make you want to wriggle your toes into it, giving a very cosy feeling to your room.

Construction – Woven Axminster
Pile content – 100% Pure New Wool

Suitability – Heavy Domestic

Widths – 4.57m (15′) – 3.66m (12′) – 0.91m (3′)

Tog Rating: – 1.25

Price guide

Cost per sq. metre £86 (Check local stockist for prices)

Request details on Axminster Carpets ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

Exmoor

This carpet is woven in our Exmoor Axminster Weave.

Made from: The finest 100% Pure new wool, woven to bring out the detail to the design.

Construction – Woven Axminster
Pile content – 100% Pure New Wool

Suitability – Heavy Domestic

Widths – 4.57m (15′) – 3.66m (12′) – 0.91m (3′)

Tog Rating: – 1.07

Price guide

Cost per sq. metre £80 (Check local stockist for prices)

Princetown

100% Pure New Wool

Construction – Woven Axminster

Suitability – Heavy Domestic Use

Widths – 4.57m (15′) – 3.66m (12′) – 0.91m (3′)

Tog Rating: – 1.07

Price guide

Cost per sq. metre £83 (Check local stockist for prices)

Natural Plaid

100% Pure New Wool

Construction – Woven Axminster

Suitability – Heavy Domestic Use

Widths –  3.66m (12′) 

Tog Rating: – 1.07

Price guide

Cost per sq. metre £83 (Check local stockist for prices)

Request details on Axminster Carpets ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.

Royal Borough


A Wilton Weave
A continuous thread of yarn is woven through the carpet backing. The carpet can then be sheared to create a range of cut or looped textures as appropriate to the design. These carpets are of very highly quality and durability.
Suitability
All our carpets are suitable for lounge, dining rooms, halls, stairs & landings, bedrooms, kitchen and bathrooms. Now all you have to do is decide which colour.
Pile content
All our woven carpets are made from 100% Pure new wool to ensure they are the highest quality possible. Even our tufted ranges are wool rich with nothing less than 80% wool in any of our products.

Construction – Woven Wilton
Pile content – 100% Wool

Suitability – Heavy Domestic

Widths – 4m (13’1″)

Tog Rating: – 1.2

Price guide

Cost per sq. metre £125 (Check local stockist for prices)

Geometric
Choose from the bold, high impact geometric pattern of Kingston, cubic architecture inspired Charing Cross or the circular design depicted in Kensington.

Trellis
Choose from the intricate trellis work of the beautiful Covent Garden or the ornamental, elegant Windsor to create timeless style in any room.

Decorative
The Chelsea offers a distinctive design inspired by intricate and beautifully ornate plasterwork.

Shoreditch Wilton Collection

A Wilton Weave
A continuous thread of yarn is woven through the carpet backing. The carpet can then be sheared to create a range of cut or looped textures as appropriate to the design. These carpets are of very highly quality and durability.
Suitability
All our carpets are suitable for lounge, dining rooms, halls, stairs & landings, bedrooms, kitchen and bathrooms. Now all you have to do is decide which colour.
Pile content
All our woven carpets are made from 100% Pure new wool to ensure they are the highest quality possible. Even our tufted ranges are wool rich with nothing less than 80% wool in any of our products

Construction – Woven Wilton
Pile content – 100% Wool

Suitability – Heavy Domestic

Widths – 4m (13’1″)

Tog Rating: – 1.2

Price guide

Cost per sq. metre £92 (Check local stockist for prices)

Herringbone
A classic design recreated in a modern colour palette.

Torbay 

100% Pure New Wool

Construction – Woven Axminster

Suitability – Heavy Domestic Use

Widths – 4.57m (15′) – 3.66m (12′) – 0.91m (3′)

Tog Rating: – 1.20

Price guide

Cost per sq. metre £87 (Check local stockist for prices)

 

Request details on Axminster Carpets ranges
Fields marked with a * are required.

Please enter details of required samples here - eg. Page on this website where the flooring is displayed, or specific Brand and Flooring name.

By completing any one of the enquiry email formats you permit any information submitted to be used as a contact request that will be forwarded to a Beautiful Flooring retailer as a means of responding to information and or sampling requested. You will be contacted by telephone, email and or in writing.

To find your nearest Beautiful flooring retailer click here.