4 Step Buying Guide
1 / Search Carpets, Rugs and Other Flooring
2 / Enter Your Postcode to Find a Retailer
3 / Buy Your Flooring Online
4 / Delivery and Installation
Use the carpet, rug and other flooring links to view our products. Alternatively use the key word search facility.
Enter your postcode when prompted to access the BEAUTIFUL FLOORING retailer allocated to handle your enquiries and purchases.
Safe and secure on-line purchases direct from your BEAUTIFUL FLOORING retailer are administered by Barclaycard Business.
Your BEAUTIFUL FLOORING retailer will deliver your purchase free by appointment. A full measuring service is available from all our retailers.
Designer   Create Your Own   Traditional   Crucial Trading Rug Builder   Modern
Runners   Textures   Naturals   Shaggy   Rug Underlay
Introduction   Posh   Floor to Heaven   Longbarn   Enomis
Create Your Own   Parador   Mexx   Rug Star   Ligne Pure
About Us
Michael John Flooring
Established in 1946 we are Leicestershire’s leading flooring specialist.

Carpets, rugs, wood, vinyl, specialists in domestic and commercial work.

Large selection of modern and traditional rugs in stock

.Shop at home and measuring and fitting service available.

All leading brands including Axminster, Brintons, Ulster, Kosset, Crucial Trading, Amtico, Karndean, Polyfloor, Altro and many more.
   Crucial Trading
Offers:
FREE UNDERLAY worth up to £10m2 with all Crucial Trading broadloom carpeting. Terms & Conditions apply.
www.crucial-trading.com

Individuals create the exceptional

Crucial Trading are people with a passion for creating natural floorcoverings that are a design statement in their own right. We believe the natural beauty of our floorcoverings, stair runners and bespoke rugs breathe life and warmth into any room.

Unlike other products for your home, our natural floorcoverings offer an all-round sensory experience, from softening sound to scenting the air – and, of course, the pleasure that comes from feeling our materials underfoot – definitely one you should try for yourself. The Crucial Trading Mississippi Stripe range is one of the most well known and loved carpet ranges from the brand.


Expression is Crucial

Calm
Relaxed, uncomplicated and stylish, our calm wool floorcoverings offer exceptional warmth, feel and function. Choose from a sumptuous palette of colours including classic wheat and butterscotch brown, creamy vanilla and deep praline to create a calm and above all comforting environment to relax in.

Bold
Fabulous, functional and utterly eye-catching our statement wool floorcoverings are available in a palette of vibrant shades, with divine textures and unmistakable patterns. Our signature stripes, bold colours and dynamic designs give you the perfect excuse to indulge.

Pure
Silky, rustic, fragrant or lustrous, our plant fibre floorcoverings feel as good as they look. From humble beginnings as coconut husks, plants or grasses, coir, jute, seagrass and sisal have been transformed into an irresistible selection of floorcoverings that will enhance your home and seduce your senses.

Unique
Make a statement in your home with a rug designed to your own exacting specifications. Choose any floorcovering from our Calm, Pure or Loud brochures and team with the borders we have to offer. Cotton Herringbone with Coir, Chenille with Wool Skinnyrib, Linen Twill with Sisal Oriental, your choice is only limited by your imagination. At Beautiful Flooring, we're proud to be Crucial Trading stockists. Visit our Store Finder page to find your most local flooring retailer.

Voucher - Terms & Conditions

  • The voucher is only redeemable at Beautiful Flooring retailer stores.
  • See www.beautifulflooring.co.uk for participating retailers.
  • The voucher should be presented at the point of enquiry, "Free Underlay" is only available on Crucial Trading full width broadloom carpets, purchased at the manufacturer's suggested retail price.
  • A heavy domestic underlay up to the retail value of £10 per m2, suitable for the floor covering style selected, as specified by the individual beautifulflooring retailer will be supplied at no extra charge.
  • This voucher cannot be used in conjunction with any other offer.
  • Your beautifulflooring retailer may have 'in store' promotional retail prices on selected Crucial Trading ranges, your Beautiful Flooring retailer will be happy to advise on the best value offer available.